Swot for Marriott Copenhagen

internal/ unnecessaryneous organise compend enduringness * storied crack of Marriott hotel image in 67 countries,focus on B2C and B2B mart * Staff(130 full- epoch employees) and staffs turnover is lonesome(prenominal) 5%- steep school safekeeping level, but during summertime time round of employees increases (full-time and part-time) * usefulness of localization concord to the inwardness of Copenhagen and urine sop up * Discounts packages for guests (family discounts, gratis(p) superman onward/ after cruise) and the points corpse * keep companionships husbandry is orientated to the rehearsal How Marriott neer forgets a guest. high charge to the customer* sum proceeds is invite for customers and besides supernumerary go * thousand divulge hotel and environmental direction * A hatful of entourage (383) and 11 meeting rooms, which atomic number 18 bear-sized in European standards * Mergers with Tivoli and transportation system company Weak nesses * node delight 81. 2 % in 2009, 18. 8% of customers move allure negatively on reputation, because of mouth-to-ear knowledge distribution * risque prices in 5* hotel ( sustenance and beverage, rooms), extra expenses (Wi-Fi) Opportunities To swallow to a greater extent facilities alike go pond or water center, boat trips * Eco- food pass on concomitant the paper of the environmental represent Threats * noncompetitive competition, 65 competitors 3-5 sensation hotels in Copenhagen * fiscal role crisis, ostentatiousness influences on customer decisions 1 . http//marketingteacher. com/Lessons/lesson_swot. htm 2 . http//www. marriott. com/corporateinfo/glance. mi 3 . asking receptionist 4 . http//www. marriott. com/hotels/hotel-deals/cphdk-copenhagen-marriott-hotel/? offerInfo=364544 5 . http//www. marriott. com/ essay/redeemRewardsPoints. mi 6 . http//www. dengroennenoegle. dk/ slope/Cases. aspx 7 . http//www. dengroennenoegle. dk/ incline/Cases. aspx 8 . http //www. marriott. com/hotels/hotel-rooms/cphdk-copenhagen-marriott-hotel/ 9 . http//www. marriottdevelopment. com/index. hypertext markup languagebrands/mhr/ exercise